TrueMoney Brand Book

PR Policy

Press Conferences

A meeting organized for the purposes of distributing information to the media and answering questions from reporters.
Reference: Press Conference Definition | Investopedia
http://www.investopedia.com/terms/p/press-conference.asp#ixzz4dLhFVVkw
All press conferences (whether you are hosting it yourself or jointly hosting it with another party) must be approved by headquarters. Please email us details about the objective, rough agenda, no. of media to be invited, and budget and we will get back to you within 3 days about whether you should go ahead.
Pre-event: Send us the event plan, agenda, list of media who have confirmed attendance, final budget, draft of press release within 1 week before the event.
Post-event: Send us the media report complete with all coverage of event and list of media who attended within 1 week after the event.

Group Interview

An in-depth interview with 5-10 media for distributing precise information
All group interviews (whether you are hosting it yourself or jointly hosting it with another party) must be approved by headquarters. Please email us details about the objective, rough agenda, no. of media to be invited, and budget and we will get back to you within 3 days about whether you should go ahead.
Post-event: Send us the media report complete with all coverage of event and list of media who attended within 1 week after the event.

Exclusive Interviews

Please just keep us informed with an email about any exclusive interview your executives will be conducting. Let us know the name of the media, type of media (print, broadcast, online, radio, etc), proposed questions, and date of the interview.
Post-interview: Send us the article and link (if available). If the article is in your local language, please provide a rough English translation.

Columns / Bylines

Please just keep us informed with an email about any columns or bylines by your executives. Let us know the topic, name of the media, and type of media (print, online).
Once the column/byline is published, send us the article and link (if available). If the article is in your local language, please provide a rough English translation.
Example of column/byline:
https://www.techinasia.com/talk/438m-unbanked-southeast-asia-fintech

Press Release / Photo Release

Please just keep us informed with an email about any press release or photo release you will distribute. Let us know the objective of the activity and send us a copy of the press release or photo release, along with a rough English translation if it is in your local language.
Post-release: Send us a media report of the coverage.

Example of Photo Release

Accompanying caption:
Ascend Welcomes Vijay Shekhar Sharma with His Talk “Go Big or Go Home”

Punnamas Vichitkulwongsa, CEO of Ascend Group Co., Ltd., had the chance to welcome Vijay Shekhar Sharma, Founder and CEO of Paytm Co., Ltd., India’s largest electronic wallet provider. Vijay delivered a talk titled, “Go Big Or Go Home,” where he said entrepreneurs must think big and think far ahead or risk going bust. He also shared his experiences about setting up his business with Ascend executives and employees at Ascend’s headquarters at the AIA Capital Center building.

Thank you for publicizing our public relations news.

For more information, please contact Ascend Group Co., Ltd.’s public relations
team:

Chadaporn Lin Tel: 0816993773
Maneerat Nadha Tel: 0883999284

Email: pr@ascendgroup.com

Example of Press Release

All press releases should go out with the logo of the company on the top and clearly state the city and the date it is released.
The title should be bolded and crafted to attract the attention of readers.
There can be 1-3 sub-heads underneath the title to help clarify the main topic.
A good press release should be 1-2 pages long.
The first paragraph should be a summary of the whole press release.
There should be at least 2 quotes, from either 1-2 executives, starting with the quote from the higher-ranking executive. If the press release discusses a partnership between 2 or more organizations, do include the equal number of quotes from a similar ranking official from each organization.
Include a boilerplate which is 1-2 paragraph description about the organization, at the end.
Include name(s) and contact details of your PR officer at the end of the press release.