A big part of why world-class brands succeed in the market is in their ability to consistently deliver the brand in every aspect of their business. We believe that this too is the opportunity for our TrueMoney brand.

We’re already familiar with the idea of branding in daily life. We all have our own personal “brand”: e.g. what kind of person we'd like to be known for. Similarly, TrueMoney has a brand of what it wants to be known for to people - whether consumers, partners or employees. When we protect the TrueMoney brand as if it’s our own personal brand, all of us - across functions, levels & locations, have the responsibility to act as the “brand guardian” to build and protect the brand every day.

We’d like to thank everyone for the commitment to go on this journey to truly achieve branding excellence. Do carefully review and apply the guidelines outlined in this brand book. It’ll help to raise all of our standards to realize TrueMoney’s vision of becoming a world-class regional brand come true.

When we ensure brand consistency everyday, it contributes to desirable
perceptions, positive consumer experiences and behaviours that strengthens
TrueMoney’s business performance.

Most importantly, brand consistency is everything to enable effectively for
our consumers, partners and company.