Visual Identity

When working with our brand, consistency
is the key. Learn all about our TrueMoney logo
and visual identity guidelines.

Basic of TrueMoney Logo

The TrueMoney logo uses two colors: TrueMoney orange and red. Primarily the logo should be used on a white background for maximum impact and clarity. In cases where the 2-color logo is not appropriate, the following versions are available for use.

When making use of our logo, be sure to follow the guidelines as outlined in our brand policies. Never attempt to recreate the logo – always use the artwork provided and adhere to the usage guidelines. If you would like to make use of our logo or other brand featureas in a manner not within the guidelines, you must seek our prior written permission by sending email to our brand team

Clear Space and Sizing

When working with our brand, consistency is the key. Learn all about our TrueMoney logo and visual identity guidelines.The minimum clear space is defined as “X” measured by the height of the “U” in TrueMoney. The minimum clear space should always be applied. Try to maximize clear space whenever possible.

The minimum size of our logo is 100 px on screen, or 2.5 cm in print, measured by the width of logo. In exceptional circumstances, smaller sizes for print may be necessary (e.g. on event merchandise). In such cases, legibility should always be your top priority – always ensure the logo are clearly visible.

Using Logo Background Colors

Ideally the logo is to be used on a white background for maximum impact and clarity. When this is not possible, be sure to choose background colors or photos that provide sufficient contrast with the logo.

  • Use the two-color logo on white.
  • Use the solid white logo on TrueMoney Orange background.
  • Use the solid black logo on white or light colored backgrounds or photos, or in one-color print applications.

Using Logo with Tagline or Product and Service

Never use the master brand logo with tagline below that describe product and service.
Keep the logo lockup and use only authorized, original art.

If wish to add country specific slogan, it may show on communication but avoid placing below master brand logo.

If you would like to make use of our logo or other brand features in a manner not with a guidelines, you must seek our prior written permission by sending email to our brand team.

Best practices

Follow these guidelines when working with the TrueMoney logo.

Do: Use only approved logo assets

Don't recreate the logo. You can download everything you need in Downloads section.

Do: Provide clear space

Make sure the minimum clear space is applied to the logo and [in]. Maximize clear space wherever possible.

Don't: Add effects

Drop shadows, bevels, gradients, and strokes don't mix with the TrueMoney logo.

Don't: Modify the logo

The logo should never be redrawn, distorted, rotated, or added to.

Don't: Change the color

Our logo likes to stay TrueMoney orange and red. Don't fill it with other color, or place logo in front of background images.