Our TrueMoney brand platform is energized and inspired by our mission that declares
our purpose for what we want to contribute to the world.
This is our reason for being that embodies our inspiring mission. It is the guiding philosophy
that we embrace for all our decisions and actions both internally and externally.
The rise in digital connectivity has rapidly improved our region’s livelihoods,
yet millions of lives are still left out from access to basic financial services.
At TrueMoney, we’re passionate to enable everyone with access to
financial services, and in its potential to make lives better.
Life is easier with our secured, convenient and multi-purpose mobile
wallet platform for seamless payment experiences - anywhere, anytime.
And our extensive regional agent networks are closely within reach.
We empower people, communities and businesses with
new possibilities. Whether to enjoy, live, work, or do commerce,
we make life much easier for greater fulfillment everyday.
Our promise is what binds trust between external and internal stakeholders with our brand. Everything we do must strive to deliver this promise on a daily basis.
Our vision states where we want to go, what we want to be, and the reason for why we do it. It’s our north star and inspiration behind our daily work.
All communication must consistently express our brand personality traits, which define our role and how we want people to perceive and like our brand if it was a real person.
Our consumers aren’t only defined by demographics, mobile phone or financial behaviours, but by their values. And they value brands that resonates with them.
