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FairPrice brought back its signature FairPrice Housebrand
discount – “Stretch Your Dollar Programme” – from 9 August
till the end of 2012 to help consumers save on their grocery
needs. The programme consisted of Everyday Low Price and
Yellow Dot items, as well as a five and ten percent discount
on 500 FairPrice Housebrand items, totalling approximately
S$3.3 million savings for customers.
“Breadwinners - We Care, U Care” campaign
returned for a second year after a successful
campaign in 2011. During the two-week long
campaign, FairPrice Foundation donated S$5
for each loaf of FairPrice Housebrand bread
sold. In total, FairPrice Foundation donated
S$1.5 million to NTUC-U Care Fund through this
project, helping low-income breadwinners and
their families cope with the rising cost of living.
To offer customers a greater range of products,
FairPrice held a nationwide promotion for
New Zealand food at over 100 FairPrice stores,
in conjunction with Fern & Kiwi, a New Zealand
restaurant in Singapore. The two-week long
promotion featured a variety of New Zealand
food and beverage products, like its native
Greenshell mussels, snap frozen vegetables,
grocery and dairy items.
FairPrice and NT UC-U Care Fund
brings back “Breadwinners -
We Care, U Care” campaign
New Zealand food
a hit in Singapore
FairPrice marks National Day with
FairPrice Housebrand discount
HIGHLIGHTS OF THE YEAR
DOING WELL DOING GOOD
