27
HIGHLIGHTS OF THE YEAR
DOING WELL DOING GOOD
FairPrice set a new benchmark in connecting
with customers through digital media by
launching ‘My FairPrice+ iPhone app’.
The free app allows shoppers to plan their
shopping lists which they can share with
their friends, and search for the nearest
FairPrice store in their vicinity. Users will
also be fed with money-saving tips, recipes
and weekly promotional information.
The FairPrice Volunteers Programme
was launched to encourage greater
volunteerism amongst FairPrice staff
through a structured approach, which
aims to increase staff volunteer hours
to 2,300 hours per year by 2016.
In addition, the launch recognised
13 Volunteer Leaders from various
departments who led fellow colleagues
to participate in volunteer activities,
together with partners such as Food
From The Heart, Ren Ci and YMCA.
With our customers’ support, we saved over 143,000
plastic bags during Earth Day week through FairPrice
Cares! Campaign 2012. The campaign was organised as
as part of FairPrice’s CSR focus areas and to encourage
saving plastic bags as a habit. S$30,000 was also
donated to Bizlink Centre and Bishan Home for the
Intellectually Disabled at the end of the campaign.
My FairPrice+ iPhone
App achieved over
25,000
downloads less than
2 weeks after launch
FairPrice
steps up its
volunteer
programme
FairPrice Cares! Campaign
exceeds target and saves
more than 143,000 plastic bags
in Earth Day week
Putting our best
foot
forward
