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Annual Report 2014 |
#CapturingHearts #CreatingSmiles
A special place
in the hearts of
Singaporeans
A Better Life for the
Community
Last year, we continued to build on the
Do Good principle by leveraging our
business and operational excellence.
New operational initiatives powered
by technologies were introduced
to enhance efficiency and improve
productivity. This has helped to lower
our costs so that prices are kept
affordable for our customers.
We have further expanded our stable of
over 2,000 quality FairPrice housebrand
and private labelled items. These items
are priced at least 10% cheaper than
comparable popular brands.
We have also continued to maintain a
basket of over 1,000 Everyday Low Price
(EDLP) products by popular brands
that are price checked regularly to
ensure best prices. To enable budget-
conscious shoppers to stretch their
dollar further, we offer a range of Yellow
Dot items, which are the lowest priced
products within their respective product
selections.
In appreciation of seniors who have
contributed to nation building, FairPrice
introduced the Pioneer Generation
discounts. This 3% discount given on
Mondays is on top of our existing 2%
Tuesdays Seniors Discount Scheme.
More than $100,000 in senior discounts
are given every week.
NTUC FairPrice serves customers from all walks of life. We focus on our social mission
to moderate the cost of living by providing our customers with quality products at
affordable prices. We continue to serve the community. Our various community
programmes not only provide immediate assistance to the less fortunate but also
empower these beneficiaries in the longer term. Our philosophy of Doing Good has
over the years, earned FairPrice a special place in the hearts of Singaporeans.
#Chairman&GroupCEO
#JointMessage
Philanthropy & Volunteerism
Serving and giving back to the community
will always take precedence at FairPrice.
Last year, FairPrice Group donated S$12.5
million to the FairPrice Foundation,
bringing its total contribution to over
S$88 million since the Foundation’s
inception in 2006. FairPrice Foundation
has touched the lives of many
beneficiaries through initiatives such as
the ‘FairPrice Food Voucher‘ scheme,
the ‘Breadwinners – We Care, U Care‘
campaign and the ‘FairPrice Walk for
Rice@South East‘, among many other
community initiatives.
Our FairPrice Volunteers’ Programme
saw staff contributing over 2,300 hours
last year through various community
initiatives like the FairPrice Share-A-
Textbook project and regular volunteer
activities like befriending residents of
Ren Ci Nursing home. This year we
announced a target to achieve 5,000
volunteer hours.
We have also championed various
environmental initiatives. Aside from
saving more than 9 million plastic bags
last year, we also launched a Food
Waste Framework to address the ever-
increasing problem of food waste in
Singapore.
