Fairprice_AR_FULL_2015 - page 13

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Annual Report 2014 |
#CapturingHearts #CreatingSmiles
Doing good
for our community
and our staff
Doing well, doing good, and doing right. As a social enterprise, Corporate Social
Responsibility is part of FairPrice’s DNA. Beyond its social mission of moderating
the cost of living, FairPrice recognises the important role it plays in Doing Good
for its members and customers, the community, the environment and for its
employees. To ensure it remains sustainable and accountable in its CSR efforts,
FairPrice focuses on four main pillars: Responsible Retailing, Community Care,
Sustainable Environment, and Wonderful Workplace.
#SustainableEnvironment
#WonderfulWorkplace
#ResponsibleRetailing
It’s about helping the poor and needy, advancing the welfare
of workers and growing initiatives to promote community
bonding and nation building.
#CommunityCare
I have been actively involved in staff volunteering
activities like packing and distributing food with Food
from the Heart, and befriending residents from Ren
Ci Nursing Home. I derive a great sense of satisfaction
from these activities especially when I see
the smiles from the beneficiaries.
Mr Michael Foo,
Branch Manager of FairPrice Finest at Marine Parade
and active Volunteer Leader
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