Basic HTML Version
50 | FireFlyz
POST
Events
BMW
Group Malaysia unveiled the new
BMWR nineT, a classic roadster created to
mark 90 years of BMWMotorrad alongside
the new BMW S 1000 R, a new naked
reimagination of the legendary BMW S
1000 RR to exude a raw and aggressive
dynamic energy.
“The new BMW R nineT is a classic
roadster bike which was built by BMW
Motorrad to cater to the many motorcycle
enthusiasts who yearn for unadulterated,
stress-free riding pleasure. When it came
to developing the design of the new BMW
R nineT, terms such as “puristic simplicity”
and “emotion” were high on the list of
priorities,” said Dr. Gerhard Pils, Chief
Executive Officer of BMWGroupMalaysia.
Meanwhile, superior superbike riding
dynamics and powerful, emotive roadster
styling are the hallmarks of the new BMW
S 1000 R. Based on a well-thought-out
overall concept exuding raw motorcycle
appeal, the new BMW S 1000 R is a com-
bination of an aggressive design and sporty
ergonomics with a high-performance
engine, innovative chassis and suspension
technology, as well as infectious handling
with the highest standards of stability – all
of which will take the sports roadster
segment to an all new level.
WeChat Engages Strategic
Partnership with Espressolab
WeChat,
the world’s leading innovative
mobile social communication application
announced its partnership with espres-
solab, one of the fastest growing lifestyle
premium coffee chain across the nation.
“Social media and mobile platforms
have become an important tool to engage
fans in order to be ahead of the competi-
tion. With our growing number of outlets
across the nation, this partnership with
WeChat will further enhance our approach
in reaching out to our consumers and we
look forward to a positive growth and
engagement with our fans on our Official
Account page,” said Kelly Leong, the CEO
of espressolab.
With this partnership, users will be
able to enjoy the latest updates, announce-
ments offers, special promotions and
personalizedmessages fromespressolab to
WeChat and coffee fans through the coffee
chain’s Official Account page.
“WeChat Malaysia has been actively
engaging brands in Malaysia to expand
our reach and generate more exclusive
content to our users. We are proud to
announce today’s partnership with a big
brand such as espressolab to enhance our
portfolio of brands forWeChat inMalaysia,
inwhich a lot of effort is being put in by the
local team. WeChat provides espressolab
a platform to engage fans in Malaysia
with instant up-to-date announcements,
offers and most importantly, personalized
messages catered to different groups of
people.” said Leong Y.E., the Business
Development Director ofWeChatMalaysia.
BMW Group Malaysia
Introduces Two New Models