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Firefly
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10 | FireFlyz
ensuring all cost savings are translated to
affordable fares enjoyed by our customers.
All these were achieved on the basis of
zero wastage in everything we do without
compromising on safety at any one time
through cutting corners.”
The annual Putra Brand Awards, or-
ganised by The Association of Accredited
Advertising Agents Malaysia (4As), is
the largest consumer-based sampling of
its kind in Malaysia, measuring brands
through four key attributes; growth, rel-
evance, confidence and differentiation,
where Malaysian consumers themselves
are the judges.
in line with our commitment to provide
interconnectivity between cities in the
ASEAN market,” President and CEO of
Citilink, Arif Wibowo, said.
In March 2014, Citilink launched its
first international flight from Surabaya
in East Java, Indonesia, to Johor Bahru,
Malaysia, and the flight from Surabaya to
Kuala Lumpur inMay 2014. Firefly, on the
other hand, will launch two new routes in
September this year. The new routes are:
Penang (PEN) to Krabi (KBV) and Johor
Bahru (JHB) to Ipoh (IPH). Tickets are up
fir sale now
F
irefly
signed a coop-
eration agreement with
Citilink, an LCC airline of
Garuda Indonesia Group,
to expand its regional reach
in Indonesia. Through
this cooperation, the two
airlines hope to seize the opportunity of
the emergingmarket in ASEAN, as Citilink
and Firefly can expand their existing routes
by their respective partner routes.
“We are delighted to announce that
Firefly and Citilink will be working to-
gether to provide travellers in Malaysia
I
t
was a proud moment for Firefly as
the airline won the Bronze Award
at the Putra Brand Awards 2014 for
the Transportation, Travel & Tourism
category. Firefly Chief Executive
Officer, Ignatius Ong, was thrilled
to accept the distinguished award
as it would spur the company to greater
heights in serving its customers.
When asked on what the key success
factors for Firefly were, Ong said that,
“As a short-haul premium carrier, our
core primary offerings are inclusive ticket
prices, complimentary refreshments, 20kg
baggage allowance, fast and easy board-
ing, plus various self-check in facilities.
But broadly speaking, we have remained
committed to a more proven conventional
model of affordable fares, good customer
care, and above everything else, safety.”
He added, “Being located in the heart
of the city does help a whole lot too.
Unlike low-cost carriers, we don’t believe
in complicating our fare structure with
endless expensive extras and departing
from a low cost terminal. Having said
that, Firefly subscribed judiciously to a
very lean business operatingmodel which
emphasised on a good quality product and
service offerings at the best value, hence
Firef ly Wins Bronze at
Putra Brand Awards 2014
Airline Partners with Citilink
and Sumatra greater connectivity and cus-
tomer benefits. This strategic partnership
was formed to expand our network and
increase profitability. Unlike code sharing,
this agreement will bring more traffic
into Malaysia and help Firefly grow as an
airline with added revenues. Our plans
for growth include entering secondary
airports in Indonesia, such as Palembang
and Padang, just to name a few.” Firefly’s
Chief Executive Officer, Ignatius Ong,
commented on the partnership.
“This business expansion is an attempt
to reach a broader market in the region,