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BEAUTY
Aaron Lee decides to take a chance and finds successwithO’slee.
A Leap Of Faith
Aaron Lee
W o r d s :
H a n n e f E s q u a n d e r
T
he
beauty market is
very compet i t ive in
nature, with a lot of
international and local
brands available. That is
why venturing into the
business itself is a huge
gamble. Aaron Lee decided to make
a huge career transition from a flight
attendant into full-fledged beauty expert
in this volatile industry upon discovering
beauty brand,
O’slee
.
Risk taker
“
O’slee
was less than a decade old in
Hong Kong,” he says. “Yet I liked the
value propositions that the brand was
offering. Rather than just trying to repli-
cate best-sellers in an already saturated
market, it was taking a holistic approach
on a basic beauty regime favoured by
most modern women. It wasn’t about
telling you that ‘you need this’ but rather
asking to ‘try it and decide for yourself’.
Consumers in Malaysia are savvy and we
are simply giving them more choices to
choose from.”