Page 60 - Fireflyz#20

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Impromptu
58 | FireFlyz
Sureena Izhamtalks about being in twodifferent places at
once as Firefly’s Public Relations Associate.
For Immediate Release
P
ublic
relations is a
profession portrayed to
be very demanding, fast-
paced and challenging by
themedia. Inmovies and
fiction, a PR person is
always the go-to person,
problem solver and sidekick to the main
character. These descriptions are actually
quite accurate except a public relations as-
sociate like Sureena Izham is not exactly a
sidekick. She shoulders a very crucial role
in maintaining a positive public image for
the airline, building brand awareness and
establishing relationships with Firefly’s
diverse audiences throughmedia coverage.
“I report to the Head of Marketing and
Communications, Rafizah Amran. I deal
with media relations, crisis communica-
tion, and corporate responsibility. I mostly
interface with the domestic and regional
print, broadcast and online media,” ex-
plains Sureena.
Aside from that, Sureena has to always
be on her toes in developing fresh ideas for
news releases and feature stories as well as
handling media queries, organising media
campaigns and interviews with senior
executives. On top of that, she is also the
person in charge for hosting journalists
fromMalaysia and neighbouring countries
at various destinations on the Firefly route
network.
One for the album... Sureena
with Firefly CEO Ignatius Ong