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Art
Scene
On a Quest
Feisal Azizuddin of Feisk
Production sits down over
coffeewith ourwriter
Hannef Esquander
to
talk about ‘Kampung
Quest’ and reconnecting
the urbaniteswith their
forgotten culture.
L
iving
in the era of tech-
nology and everything
imaginable available at
our fingertips have led us
to slowly forget our tradi-
tions and what we used
to proudly claim as our
heritage. Urban Malaysians seem to have
lost their bearings on their roots due to
extensive exposure to foreign cultures and
lifestyles. Feisal Azizuddin and his brother
Iskander Azizuddin are on a mission to
us as we realised just how much we rely
on technology these days, andwould have
probably been stuck in the jungle still were
we not afforded that luxury.
However, people back then did not
complain about not having smartphones
or GPS – howdid they survive? That iswhy
the show is all about reconnecting youths
today with the past. Most of them have
never experienced life in the past, where
our ancestors nonetheless thrived without
all the fancy technology of today.
How many youths these days can
claim to know traditional games like
galah
panjang
or have listened to local folklore
like
Si Tanggang
?
Soyour target audienceareyouthsonly?
Well, to be more precise, we are targeting
the 18 to 28 year-old urban working
professionals as well as English-speaking
university and college students across
the city.
Howdifferent is ‘KampungQuest’ from
other local realityshows thatwealready
have?
There is no local production similar to ours.
Even when compared to
Survivor
, we are
different in terms of the overall objectives
change this with their independent
reality show
Kampung Quest
.
Howdidyouget startedwith
production?
We began Feisk Production five
years ago, starting with doing
wedding and corporate videos, as
well as a lot of collaborations with
start-ups. It was only last year that
we decided to take it up to the next
level by producing our independent
reality show,
KampungQuest
, which
adopts a ‘reality TV show’ structure.
The whole idea is to place urban
Malaysians in a ‘kampung’ (village)
setting for seven days, and each
night, one of them will be voted
out. The show ended its run on a local
cable channel late last year and is currently
available on YouTube.
What is the inspirationbehind ‘Kampung
Quest’?
It came about when my brother and I
lost our way on a jungle trekking trip at
a very unopportune time – near sunset.
We somehow managed to get cell phone
reception and navigated our way out with
the GPS. That experience struck a chord in
Tensions rise as the losing camp face
the dreaded Campfire each night.