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12 | FireFlyz
corporation to meet all their commercial
and operational goals. Fareeda and Firefly
are dynamic and innovative Malaysian
companies and this new livery will really
make us stand out from the crowd, both
in the sky and on the ground at airports all
over South East Asia.”
“Despite themost challenging economic
conditions that we have encountered, this
is just one of themany design projects that
Firefly has invested in.We have beenwork-
ing behind the scenes with Fareeda’s team
to develop this livery andwe are looking to
add new designs for the upcoming fleet of
ATR 72-600s due to come into service this
year,” said Ignatius.
Aminuddin remarked, “Fareeda is a
Fareeda’s Special Livery Unveiled
O
n
June 20, Firefly
Airlines and Fareeda,
Malaysia’s number
one exclusive scarves
b r a n d t o g e t h e r
unveiled a new gen-
eration of ATR 72-600
aircraft adorned in the striking colours of
Fareeda. The livery features a purple and
blue coloured background with Fareeda’s
models bedecked in their signature designs.
The ATR 72-600 aircraft with Fareeda’s
strikingly radiant livery was unveiled for
the first time during a special ceremony
at Skypark Terminal Subang. Aminuddin
Basiron, Managing Director of Fareeda
Global Resources Sdn. Bhd was there to
grace the unveiling ceremony. He was
accompanied by Firefly’s Chief Executive
Office, Ignatius Ong who took Aminuddin
on a tour of the aircraft.
Speaking at the unveiling ceremony,
Ignatius expressed his pleasure of being
the airline to bear the Fareeda livery.
“This aircraft livery project was ma-
terialised to showcase to the public our
initiative to partner with home-grown
Malaysian companies in a more effective
and innovative approach. Firefly being a
100% Malaysian company wholeheart-
edly supports other relevant, locally bred
brand name or trade mark of the num-
ber one exclusive scarf in Malaysia and
we believe that by choosing an aircraft
livery as an advertisement medium, it
will make us the trendsetters of the hijab
fashion industry in Malaysia. Fareeda is a
100% Malaysian brand and product, and
every single design of Fareeda’s scarves is
registered under the Intellectual Property
Corporation of Malaysia (MyIPO) and
protected by the Copyright Act of 1987.”
“The collaboration between Fareeda
and Firefly is a wonderful, eye-catching
way to showcase our brand andMalaysian
products throughoutMalaysia, including to
Singapore and Thailand. Together, Fareeda
flies high with Firefly.”
We at Firefly Wish you
Selamat Hari Raya Aidilfitri!