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Annual Report 2014 |
#CapturingHearts #CreatingSmiles
#Awards 2014
#IndustryLeader
Generation X shoppers voted FairPrice and FairPrice Online as their top choices
in the category of Supermarket and the Online Grocery shopping respectively, in a
survey by Brand Alliance Group for Influential Brands.
FairPrice Foundation received the Corporate Platinum Award and Special Events
Bronze Award from Community Chest in recognition of its generous donations and
fund-raising efforts.
FairPrice emerged as the top local brand in Campaign Asia-Pacific’s 2014 Top 100
Brands in Singapore and is ranked fourth among international brands.
FairPrice clinched the Produce Retailer of the Year Award at the Asia Fruit Awards
ceremony in Hong Kong for its committed and progressive approach to fresh fruit
and vegetable retailing.
FairPrice received the Gold Award from Retail Asia-Pacific Top 500 2014.
FairPrice received the Platinum Award at the Singapore Health Award 2014 from
the Health Promotion Board, for achieving at least two Gold Awards consecutively
and for demonstrating tangible benefits from the Workplace Health Programme.
FairPrice Foundation’s public education campaign – the Do Good Initiative won the
2014 Asia Pacific Superior Achievement in Branding, Reputation and Engagement
(SABRE) Award in the Community Relations category. It also won a Certificate of
Excellence for Public Affairs Campaign of the Year at the PR Week Awards 2014.
FairPrice Foundation received the Excellence Community Spirit Award from
the People’s Association for its contribution to the WeCARE PAck exercise, which
benefited many in the community.
