7
PAVING THE WAY FOR CSR
Our do good journey paves the way to Corporate Social Responsibility (CSR) where we make it our
duty to be sustainable and to do the right things for our customers, our staff, our community and
the environment.
Our CSR efforts include taking care of our suppliers and working partners. At a time when more
firms are facing cash-flow problems, local Small and Medium Enterprise (SME) partners were not
left out too. Our SME Suppliers Support & Development Programme was launched with the aim
to help local SME partners cope with business challenges by easing their cash flow pressures with
shortened payment terms and discounted listings fees as well as strengthening their business
capabilities with knowledge seminars.
Providing practical aid is an ongoing effort by FairPrice
Foundation. Our initiatives include the “Breadwinners – We
Care, U Care” campaign where FairPrice Foundation donated
S$1.5 million for low-income breadwinners through the sales
of housebrand bread and the NTUC FairPrice Food Voucher
Scheme, which gave S$1 million worth of FairPrice vouchers
to low-income families. FairPrice also donated S$600,000
to Ren Ci Hospital to help them better their medical and
nursing services for its largely elderly residents, while our
Walk for Rice @ South East raised half a million bowls of rice
for needy families.
In addition to giving back to the community in cash and daily
essentials, we recognised that giving quality time is just as important. That was why we launched
the FairPrice Volunteers Programme aimed at increasing staff volunteer hours to 2,300 hours per
year by 2016, building a culture of volunteerism and creating a caring and motivated workforce.
Our staff volunteering activities include food distribution, befriending the elderly, gardening
activities and helping the physically disabled with daily tasks.
The environment also figures high on our agenda. Through the annual FairPrice Cares! Campaign in
support of Earth Day, customers continued to do their part for the environment by bringing their
own bags when they shopped at FairPrice. FairPrice also continued our yearly support of Earth Hour
by switching off non-essential lights in our warehouses and stores islandwide. In addition, more of
our stores are enjoying eco-friendly and energy-saving features including LED lightings and energy-
efficient refrigeration systems.
REACHING MILESTONES TOGETHER
FairPrice continues to be Singapore’s Most Trusted Supermarket achieving the Platinum Award
by Reader’s Digest for the fifth year running. This year, FairPrice was also named the best of
five South-east Asian brands in international brand consultancy Interbrand’s survey of the Best
Retail Brands 2013. This is on top of being conferred with the prestigious President’s Award for
Philanthropy (Corporate). Furthermore, we received a triple salute for our environmental efforts,
by winning the BCA Green Mark Platinum as well as the Gold Plus and Gold Awards for our
Zhongshan Park, myVillage and Ang Mo Kio 712 stores respectively.
We were also named Best Workplace at the International Singapore Compact CSR Summit 2012,
a true testament to our emphasis on the well-being of our staff, which includes the “Singaporeans
First” hiring policy. On that note, we have always believed that dedicated and capable employees
are fundamental to the success of our business.
THE NEXT LAP
Our success is made possible because of many individuals journeying together with us. We would
like to thank our past and present Board of Directors for leading the way with their guidance and
counsel, our management and staff for staying the course with their commitment and dedication as
well as our customers for giving us the drive with their support and loyalty all these years.
FairPrice has certainly come a long way and we have a greater distance ahead of us. We will continue
to be guided by our principle of doing well and doing good every step of the way to deliver a better
quality of life to our customers, staff and our community. Thank you for keeping in step with us in our
journey and we look forward to more great years ahead.
Yours Faithfully,
MR NG SER MIANG
Chairman
MR TAN KIAN CHEW
Group Chief Executive Officer
